About EP & Events

ELECTRIC PUKEKO  - Headwear & Eyewear

Electric Pukeko is a NZ owned and operated small boutique hat and sunglass brand from  Havelock North, Hawkes Bay.  We design all our products ourselves, and visit our suppliers each season to work on our new designs and prototypes.

All our designs are on trend yet practical, keeping our customers looking stylish as well as offering protection from the harsh NZ elements.

Most of our materials used are sustainable.  Wool, Hemp, Paper & FSC certified wood are our most common materials used. We have had our materials independently tested through ARPANSA, and these are rated UPF50+ for excellent sun protection and our polarised sunglasses lens meet NZ/AUS standards AS/NZS 1067:2016. 

We take great pride in our quality products, pop up shop displays, excellent customer service and affordable pricing, keeping our customers and stockists satisfied when they support our small NZ business.

About Us (Andrew & Jess)

EP was one of two business ideas thought up one sunny day in Portugal a few years back (2007) - the other was to mix up a batch of Sangria using bulk wine which a bunch of mates had just purchased. Two things were decided the next day while nursing Sangria headaches, firstly that ...they would never again buy wine in 5 litre plastic bottles, and secondly that Andrew & Jess would start working on getting this Pukeko off the ground and into full flight.

After doing extensive research at as many festivals as they could get to, and scoping out the latest fashions at the beach, Andrew & Jess decided on a simple product range that covered all the necessities for summer. This new EP range would also allow its followers to create their own unique look at a festival, beach, or just out and about.

After lots of research Macca the 'treasure hunter' with the help and support of his partner Jess - 'festival and fashion guru', Electric Pukeko grew from a Sangria driven revelation, into a fully fledged hat and sunglass movement.

Andrew & Jess are thrilled to have created a Summer lifestyle brand. Whilst being super busy during the NZ Summers - supplying products to shops, running the online store, organisation of promotional products and promoting EP with their eye catching pop up shop at various music festivals and winery events around the country.  Winter time generally consists of our China buying / production trip (which comes with it's own awesome adventures & creating epic memories) followed by a well deserved European family holiday / research trip of European fashion. 

"We spend the downtime spending quality time as a family, beach hopping around in our motorhome.  We do market research of the European fashion scene to keep up with the latest trends and materials being used.  These epic adventures on the road, is our inspiration for each new seasons range.  We come back feeling refreshed, cups full and ready for another full on NZ Summer Season"!

Thanks so much for your support,

Andrew, Jess and our little guy Leo. 

For more information on Electric Pukeko products, please browse through our website or contact us on sales@electricpukeko.com 

Events Calendar

Our events have taken a real hit thanks to Covid.  All but 1 event for 2021 has been postponed or cancelled.  Lets hope 2022 is a better year for the events industry. 

Electric Pukeko Hats & Sunglasses promote their brand at various winery events, music festivals & concerts around New Zealand during the summer months.  Keep an eye out on our events calendar to see if we are coming to a location near you this Summer.

2021/22 Music Festivals & Events


Postponed 24h October (Sunday) 2021 Kinloch Market - Facebook / Kinloch Market

29th October (Friday) 2021 Hanmer Springs Fete - Hanmer Springs www.hanmerspringsfete.co.nz


Postponed to 24th February - 4th November (Thursday) 2021 Geraldine Summer Fete - Geraldine www.geraldinesummerfete.co.nz             

Cancelled 6th November (Saturday) 2021  Hororata Highland Games - Hororata Canterbury  www.hororatahighlandgames.org.nz       

Cancelled 10th-11th-12th November (Wednesday, Thursday, Friday) 2021 Canterbury A&P Show - Christchurch www.theshow.co.nz

Cancelled TBC 27th-28th November (Saturday, Sunday) 2021  Nelson Motorhome Show - Nelson  www.nelsonmotorhomeshow.co.nz


Postponed  to the 5th February - 4th December (Saturday) 2021 South Island Wine and Food Festival - Hagley Park Christchurch City www.winefestival.co.nz

Postponed to 9th April - 11th December (Saturday) 2021 Beers at the Basin - Basin Reserve, Wellington www.beersatthebasin.co.nz


29th January (Saturday) 2022 Great Kiwi Beer Festival - Hagley Park - Christchurch www.greatkiwibeerfestival.co.nz


5th February (Saturday) 2022 South Island Wine and Food Festival - Hagley Park Christchurch City www.winefestival.co.nz

12th February (Saturday) 2022 Wellington Wine & Food Festival - Waitangi Park, Wellington  www.wineandfoodfestival.co.nz

24th February  (Thursday) 2022 Geraldine Summer Fete - Geraldine www.geraldinesummerfete.co.nz   


5th March (Saturday) 2022 Selwyn Sounds - Lincoln, Christchurch www.selwynsounds.co.nz

TBC 6th March (Sunday) 2022 North Canterbury Wine & Food Festival - Waipara Valley, North Canterbury www.ncwineandfood.co.nz

TBC 11th-12th March (Friday, Saturday) 2022 Wanaka Show - Wanaka www.wanakashow.co.nz

TBC 12th March (Saturday) 2022 Havelock Mussell Festival - Havelock, Marlborough www.havelockmusselfestival.co.nz

18th-19th-20th March (Friday, Saturday, Sunday)  2022 Womad - New Plymouth www.womad.co.nz


TBC Easter weekend 2022 Wings Over Wanaka - Wanaka, www.wingsoverwanaka.co.nz